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SAN DIEGO, Aug. 30, 2022 (GLOBE NEWSWIRE) — California-based artisan superfood chain Everbowl® (www.everbowl.com) is teaming up with future Hall of Fame quarterback Drew Brees to open its first stores in Baton Rouge, LA, and West Lafayette, IN.
The openings mark Brees’ return to the birthplace of his illustrious college career, as well as the region where he achieved the ultimate level of NFL success, as a Super Bowl champion. The first of the pair to open was the Baton Rouge store, officially opened on August 19, located at 8211 Village Plaza Court, just 80 miles from the New Orleans Superdome, where he led the New Orleans Saints to the Super Bowl XLIV title.
The second to open is the West Lafayette store, located at 302 Vine Street, within walking distance of Purdue’s Ross-Ade Stadium, where Brees’ performances led the Boilermakers to the 2000 Big Ten Conference co-championship. The store’s opening will begin with a grand opening community event on Thursday, September 1 from 1:30 p.m. to 4:30 p.m., coinciding with the start of Purdue’s 2022 football season. The event is open to the general public and will be hosted by Drew Brees and his team at the everbowl store with local city management and representatives from Purdue University in attendance to introduce the exciting new concept to the West Lafayette community.
These locations mark the first store openings of the recently announced 85-store expansion for Brees and its operating partner, Alex Yeater – an everbowl area representative – throughout the South and Midwest. The partners will jointly manage and operate these sites under an everbowl model that leverages the experience of established owners with the resources of new investors, who bring complementary skills and provide access to new territories.
“Similar to our mission to encourage mindful eating among our customers, we also look for franchisees who take a thoughtful approach to choosing their investments and a strategic view of operations, which aligns perfectly with the experience that Drew and Alex will bring to their everbowl stores,” said everbowl founder and CEO Jeff Fenster.
Brees Restaurants and Yeater’s will feature Everbowl’s full menu of bowls and smoothies filled with superfoods designed to fuel active lifestyles. With acai, pitaya, matcha and blue majic bases, toppings that include fresh fruits, berries, nuts, seeds and grains, honey and agave sweeteners, everbowl is proud to serve “stuff that’s been around forever®”. Local favorites include the classic everbowl; an acai bowl topped with banana, strawberry, and blueberry, plus the Apple Up, with cinnamon apples, oatmeal, and granola on an acai and vanilla base reminiscent of a candy treat 4th of July fashion. Adventurous guests can build their own customizable What’s Bowl® with the superfood bases of their choice and unlimited toppings.
Everbowl’s recently launched line of smoothies includes Nanaberry Bliss, a strawberry/banana combination that has quickly become a fan favorite and showcases refreshing smoothie options. Other choices include Pitaya Wonder, a refreshing tropical flavor; Matcha Magic, a variant of Asian green tea combined with bananas and almond milk for a touch of sweetness; and the traditional PB Cacao Dream peanut/chocolate butter.
Brees, an investor in several “Best in Class” franchise businesses in the restaurant, fitness, and health and wellness spaces, said he was fully aligned with everbowl’s mission. “I’m drawn to quick-service franchises that take innovative approaches to nutrition and business,” Brees said. “By making tasty superfood meal options affordable and accessible, everbowl is helping to change attitudes and build healthy mindsets.”
Founded in 2016, everbowl® is a Southern California-based fast food restaurant chain with more than 50 locations in California, Arizona, Florida, Georgia, Indiana, Missouri, Nevada, Oregon, South Carolina, Texas and Utah with plans to open an additional 150+ locations over the next 36 months in Colorado, Idaho, Louisiana, Texas, North Carolina, and more. The everbowl menu offers a variety of artisan build-it-yourself superfood bowls including acai, pitaya, matcha, blue majic, vanilla, chia pudding, coconut, cocoa and chewy as the base ingredients, plus unlimited fresh fruit toppings and super healthy stuff. supplements. Through a growing footprint of retail outlets and CPG product extensions, everbowl encourages consumers to “unvolve®” – live actively and eat “things that have been around forever®”. Franchise opportunities are available.
About Drew Brees
Drew Brees ended his 20-year career in the NFL in 2020 as the game’s all-time leading passer. Perennial Pro Bowler and Super Bowl XLIV champion, Brees holds interests in numerous emerging franchise brands and family entertainment centers. Drew and his wife Brittany created the Brees Dream Foundation in 2003 to improve the quality of life for cancer patients and provide care, education and opportunity for children and families in need. To date, the Brees Dream Foundation has donated over $50 million worldwide.
E-mail: [email protected]
Picture 1: Drew Brees Drew Brees at Everbowl Headquarters
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