Texas markets

Latitude Margaritaville Communities Expand to Major Texas Markets

Rob Harris

Minto Communities and Margaritaville announced that Latitude Margaritaville is expanding into Texas, bringing the Austin, Dallas and Houston markets to popular communities for “55+.”

Latitude Margaritaville Communities are powered by Minto and global lifestyle brand, Margaritaville. These communities are inspired by the lyrics and lifestyle of singer, songwriter and bestselling author Jimmy Buffett.

There are currently three Latitude Margaritaville communities: Latitude Margaritaville Daytona Beach; Latitude Margaritaville Watersound near Panama City Beach, Florida; and Latitude Margaritaville Hilton Head, located near Hilton Head Island, South Carolina.

“The sense of community we’ve seen at our previously opened Latitude Margaritaville properties in Daytona Beach, Hilton Head and Watersound has been truly amazing,” shares Jim Wiseman, president of development at Margaritaville. “The Margaritaville brand has a strong base in Texas. The state represents a tremendous opportunity as we expand community development in Latitude Margaritaville. We look forward to bringing our iconic lifestyle to the Southwest.

Scott Rogers, Minto’s new vice president of acquisition and development, will be based in Dallas and will lead Margaritaville-licensed Minto in strategic land positioning efforts and building a development team and operating in each new market.

“I am impressed with the innovative place creation and brand vision of Latitude Margaritaville,” says Rogers. “Locations are carefully considered and must meet specific criteria to be selected for a community, including sufficient land, a temperate climate, proximity to an airport, convenient retail and service businesses, and medical offices. and nearby hospitals. Another very important factor is the convenient access to exceptional leisure activities in the surrounding area. Dallas, Austin and Houston definitely meet those criteria.